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Tod's Studio | Linear Ugo

Milan, Italy

Tod's Studio | Linear Ugo

Folio Linear Ugo

Designer: Curiosity Tokyo Design
Lighting Designer: MLDLAB Lighting Design       

Throughout a vast open space shop on Via Montenapoleone surges the brand Tod’s. It reveals an impressive concept studio hosting both the Women’s and Men’s Collections along with the Limited Editions and Capsule Collections. Within a thousand square meters of multifunctional nature, Folio Linear Ugo defines surfaces and areas dedicated to change and metamorphosis. The laboratory of new ideas pairs up perfectly with the flexibility of the adjustable LED strip, mounted together with Folio Linear Ugo on the rear perimeter of the display cases. The indirect light, achieved by reflections, enhances the accessories showcased and brighten up the areas that confine the space in a soft and homogeneous way. Folio installations create soft and well distributed shadows highlighting shapes and textures.